1. Time Management - By blocking out time in your calendar to schedule your posts frees you up to work on other important daily tasks while your social media posts go out on time.

2. Extended Reach - You can pre-schedule tweets for times outside of office hours which is particularly effective for businesses who’s target market goes beyond local borders.

3. Multiple Platform Management – Being able to manage multiple platforms - such as Twitter, Facebook and LinkedIn - all in a central place, makes it easier to maintain all accounts effectively. This also helps to diversify your content for the various platforms.

4. Consistent Presence – By pre-scheduling your posts, you are able to stick to regular and consistent timeslots to take posts live. This delivers the impression of a steady social media presence.